Domestic – 37,100,000 visitors

Main Purpose of Visit 75% travels to NYC for leisure: including visiting friends/relatives – 31%, city trip – 28%, special event – 13%. Business travel – 25%, with 4% attending a convention/conference.

Top Origin States New York – 31%, New Jersey – 14%, Pennsylvania – 9%, California – 6%, Florida and Connecticut – 5% each, Massachusetts – 4%.

Top Origin DMA – New York metro area (excluding NYC residents) – 38%; Philadelphia – 8%; Boston – 4%; Washington, DC;Albany-Schenectady-Troy and Los Angeles – 3% each.

Accommodations (overnight visitors only) Hotel – 66%, lodged in a private home – 29%.

Travel Parties Average party size – 2.6 people. Solo travel – 28%.Travel with children – 22%.

Length of Stay (overnight only) Domestic visitors stay for an average of 2.6 nights, with about 53% making a daytrip.

Activities Shopping – 35%, fine dining – 28%, museum – 26%, theater – 23%, landmark/historic site – 15%, nightlife – 14%, art gallery – 12%, dance performance – 7%.

Demographics Average age – 40 years. 18–34 years old – 43%, 35–54 years old – 36%, 55 years and older – 21%.

Occupation Employed – 70%, student – 11%, retired – 9%, homemaker – 5%.

Household Income Less than $25,000 per year – 9%, $25,000–$49,999 – 18%, $50,000–$99,999 – 27%, $100,000 per year or more – 33%.

Spending Approximately $262 per person per day and $454 per trip. Domestic visitors spent an estimated $16.85 billion in NYC in 2007.

Definition of an NYC Visitor: one who travels 50+ miles one way (excluding commuters/ students/residents) or stays overnight.