INTERNATIONAL ASSOCIATION OF TRANSPORTATION REGULATORS 22ND ANNUAL CONFERENCE

Brooklyn Bridge Marriott • New York City

NYC 2009 Conference Agenda

The 22nd annual conference of the International Association of Transportation Regulators (IATR) will feature the theme of technology and be held right here in New York City at the Brooklyn Bridge Marriott from September 13 to 16. IATR is an educational organization, dedicated to informing the public and the business community about the ways in which effective transportation regulations should work, thereby keeping communities on the move in the safest way possible.

Saturday, September 12, 2009

12:00 – 4:00 pm

Board of Directors Registration

IATR Board of Directors Meeting

Sunday, September 13, 2009

12:00 – 5:00 pm

IATR Board of Directors Meeting

3:00 – 5:00 pm

Registration

6:00 – 9:00 pm

Welcome and Reception Speakers:

Malachi Hull, IATR President

Matthew W. Daus, IATR President Elect & Conference Host

Introduction of Sponsors

Presentation by NYC & Co. (NY City’s Tourism & Marketing Office)

Visitors’ bureau staff will be available to provide information and answer questions about NYC sites, events and attractions for conference attendees.

Monday, September 14, 2009 – Taxicab & For-Hire Vehicle Technology

The program for the day will focus on using technology to enhance service for taxicab and for-hire ground transportation passengers, as well as to benefit drivers and businesses. First, a case study will be presented on the inception, implementation and evolution of New York City’s taxicab technology service improvements (aka T-PEP), that will examine and explain all aspects of this program implement-ed by the New York City Taxi & Limousine Commission (NYC TLC). Second, a broader survey and regulatory discussion of credit and debit card technology and business applications will ensue.

8:00 – 9:00 am

Breakfast

8:30 - 2:45 pm

Registration

8:00 - 3:00 pm

Exhibits

Exhibits will include stand-alone taxi technology units (passenger and driver screens, taximeter, credit card swipe, etc…), video demonstrations, and actual fully equipped taxicabs on premises.

9:00 – 9:15 am

Welcome to New York City

Hon. Marty Markowitz, Brooklyn Borough President

9:15 – 9:35 am

Taxicab Technology Passenger Enhancement Program (T-PEP)

The T-PEP program includes the mandatory installation in all NYC taxicabs of: (1) credit and debit card payment options; (2) rear seat passenger information screens (to convey public service announce-ments, and NY city information including tourism, news, weather, restaurants, nightlife, advertising and other content-based programming, and to complete the credit card transaction); (3) global positioning system location technology and wireless communication capabilities to facilitate payment transactions and assist in the location of lost passenger property; and (4) front seat text messaging screens for drivers to communicate important and emergency information, locate lost property, notify drivers of business opportunities to serve passengers at events or specific locations. There are three (3) authorized vendors/contractors with NY City that compete to sell the required equipment and information technology to taxicab medallion owners.

Overview and Introduction

An overview of the day’s events and the history of the development of the T-PEP program will be discussed, including pre-proposal outreach (technology summit and request for information), the procurement and proposal evaluation process, rulemaking, implementation and enforcement. A variety of options and themes will be addressed that were a part of the deliberative process, including: (1) the pros and cons of selecting one vendor vs. a market competition model; (2) whether the program should be voluntary or mandatory; and (3) whether to implement the program via a competitive procurement and contracting process, or by promulgating equipment specifications that could be met by an unlimited number of product manufacturers.

Facilitator: Ira J. Goldstein Chief of Staff New York City Taxi & Limousine Commission

9:35 – 10:45 MORNING SESSIONS

SESSION 1– System Security and Acceptance Testing

This session will focus on the technology or system integration process of program implementation, including a discussion on secu-rity testing (ethical hacking) and passenger acceptance testing (including focus groups and surveys).

• Panelists:

• NYC TLC – T-PEP staff

Gary Roth/Lev Kropsky

• NYC TLC – T-PEP consultants

— Program Management & Quality Assurance
Fred Seim, CTGI

— Technology Security
John Verry, President of PivotPoint

— T-PEP Vendor Perspective
Amos Taman, President of Verifone Transportation Systems

10:45 – 11:15 am

Break

11:15 – 12:30 pm

SESSION 2 – Contract Negotiation & Legal Issues

The first panel discussion will focus primarily on the contract negotiation process and will explore all related legal and policy aspects of the implementation of this program, including planning, rulemaking, contract drafting, and litigation. Specific areas that will be highlighted include: (a) the dynamics of contract negotiation with multiple vendors; (b) setting service level agreements; (c) penalty provisions; (d) timelines; and (e) mandated medallion owner contracts as part of the vendor contracting process.

• Panelists:

— NYC TLC counsel
Aileen Fox, Esq.,Assistant General Counsel

— NYC Law Department (Office of the Corporation Counsel) - TBD

— TLC Outside Technology counsel
Marc Lindsey, Esq. – partner, Levine, Blaszak, Block, & Boothby, LLP

— Vendor counsel
John Mascialino, Esq. – Greenberg Traurig, LLP

12:30 – 1:30 pm

Luncheon

1:30 – 2:30 pm

AFTERNOON SESSIONS – T-PEP Related Applications

SESSION 3 - T-PEP Data Applications & Policy Analysis

The actual and potential future use of T-PEP taxicab location data will be discussed for the purpose of policy analysis and transportation planning by regulators, including the use of such data to determine the amount of fare increases, the location of taxi stands, the role of taxicabs in overall traffic patterns, and to develop key industry data indicators to assist in making regulatory decisions.Also, the use of various software to utilize data on where taxicabs pick-up and drop-off passengers will be discussed, such as Global Information Systems (GIS) mapping technology, as well as potential marketing research uses.

• Panelists:

— Andrew Salkin, First Deputy Commissioner New York City Taxi & Limousine Commission

— Bruce Schaller, Deputy Commissioner for Planning & Sustainability New York City Department of Transportation

2:30 – 3:30 pm: SESSION 4 - Credit & Debit Cards

A survey of regulatory jurisdictions that utilize various forms of credit and debit card technology will be presented, and various products as well as their performance, data and logistics will be analyzed, including usage, the underlying economics of the payment industry and its marketing synergy with taxicabs. Topics that will be explored include: mandatory vs. voluntary regulatory approaches; tips; transaction costs; “no signature” requirements; store forward information; and impact on ridership.

• Speakers:

— Regulators (who have implemented credit/debit card systems)
James Ney, Philadelphia Parking Authority TBA

— Credit card company executives and related business stakeholders
Des Docherty,VP Product Development- Visa USA, Inc.

— T-PEP Vendor Perspective
Jesse Davis, President of Creative Mobile Technologies, Inc.

3:30 – 3:45 pm

Break

3:45 – 4:30 pm

SESSION 5 – Panel on the Future of Taxicab Technology 2.0

SPECIAL GUEST MODERATOR: David Pogue

Personal technology columnist for the New York Times, Emmy Award-winning technology correspondent for CBS News, bestselling author, popular podcaster and blogger, accomplished musician and magician – these are just a few of his career highlights!

In an open forum setting, Mr. Pogue will moderate a panel session – in his own inimitable and humorous style – that will explore the boundless evolutionary future of the integrated taxicab technology system known as “T-PEP”.

• Panelists:

— Rebecca Campbell, President & General Manager WABC TV-New York

— Lindsay Notwell, Director of Marketing,Verizon Wireless

Discussion Starters will include (but are by no means limited to!):

• Driver Benefits

— Navigation systems

— Enhanced driver information screens to include – traffic information and the ability to locate the nearest restrooms, gas stations and taxi relief stands or parking areas

— Driver debit cards (money deposited directly into a driver’s bank account) linked to specific benefits such as discounts on car washes, gas, restaurants, etc…

• Passenger Benefits

— Improved passenger screen content to include PIM content

• Programs, games

• Driver information (a photo of the driver and license information)

• Interactive “point of interest” maps based on cab location

• Wayfinding (knowing location, finding best route & way back)

• Multiple languages

• Music & music video menu

— Internet or WIFI capability (check email, surf web, etc..)

— I-pod or MP-3 plug-in capability

— Passengers with disabilities

• Close captioning

• Hearing loop technology

• Accessible dispatch system compatibility

— Real time interactivity with TLC – surveys, complaints, compliments

— Receipt improvements, such as:

• Driver information;.

• Coupons, advertising, promotions;

• Electronic delivery to an e-mail address

• General Public Safety Benefits

— Multiple metered rate of fare & split fare capabilities

• Group ride facilitation

• Transit strike or major transit outages

• Driver integrity/security – to prevent unlicensed taxi operation

— Bar code scanners

— Radio Frequency Identification (RFID) readers or biometrics

— Cell phone blocking technology (for drivers, but not passengers or emergency phone calls)

5:30 pm

Tour of New York City

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