INDUSTRY IN REVIEW
By Don McCurdy
Keep
studying, you’ll get there.
Recently
Traci Dantoni of the Fairfield Mirror, the student newspaper for Fairfield
University, went on a rant against the high cost of cab fares in Fairfield
Connecticut. Not so cleverly disguised as a news item, her “story”
was titled “Too much for Taxis?”.
She
lamented that the drop charge in Fairfield is $1.00 more than New York
City. Nothing was mentioned about the other ride charges like the stopping
(waiting) time charges or the mileage charge or the cost of doing business
in a small town or the income level of the drivers.
On
the surface it would appear that getting the whole story is less important
than letting the poor suffering college students vent., but then I don’t
have the whole story.
The accountants were right!
A
recent story from the Lexington Dispatch of Lexington, North Carolina
reported that the city council “let” the local taxi service
“leave town”. I mentioned in a previous column that the
local company was allowed to attempt central dispatch from their location
in Winston-Salem. Apparently the experiment wasn’t quite as successful
as could be hoped, since the city council decided to opt for a service
located in Lexington, however, not retaining a call center.
According
to the article the original taxi manager that said he was moving to
Winston-Salem to remain with the taxi company stayed in Lexington to
open a limousine company but with no call center. Oops. The city claimed
that they had received numerous complaints from riders that they would
call and no cab would arrive.
It
appears that having no management and no quality control can lead to
some cost savings, however it does appear that it could eventually affect
the revenue side of the equation. I have always wondered why accountants
consider a taxicab call center as a cost center. I guess now I know,
I’ll bet they’re saving a bundle.
What does a prudent man do?
As
the General Manager of a taxicab company the worst duty I ever performed
was attending the funeral of a murdered driver. Shortly after that bitter
experience I transferred to the company’s largest branch.
My
first week of service saw two drivers shot. Thankfully neither driver
died, but that really doesn’t change the fact that hardly a news
cycle goes by that doesn’t include robberies, assaults or murders
of drivers.
I
can tell you from my own personal experience that getting robbed at
gunpoint is an unhappy experience that affects your attitude for years.
The question is what to do about the issue.
Recently,
a debate took place in Las Vegas over cameras in taxicabs. Cameras do
prevent some incidents and allow for a much easier prosecution of perpetrators
of events not prevented. The latest versions of the cameras also allow
for some monitoring of driver behavior and driving habits. Did you say
much wailing and gnashing of teeth?
The
drivers say great, cameras to protect us. But wait a minute now. They’re
also alarmed that the company can now monitor how they drive. The driver’s
“union” is unhappy about the situation.
There
are, of course, some potential independent contractor issues for other
jurisdictions, but the question arises, what does a prudent man do?
If company owners in other jurisdictions ignore the safety benefit of
cameras and do nothing they leave themselves open to lawsuits.
If
they install the cameras and attempt to exert a greater degree of control
over how the driver behaves they leave themselves open to independent
contractor issues. My free advice, and worth every penny, would be to
install the cameras but be very cautious over why you cancel a driver’s
contract based on camera provided information.
Great idea Ricky!
It
has been reported that Cleveland’s Hopkins airport manager Ricky
Smith decided that having only one taxicab company servicing the airport
would be a good idea. The mayor also liked the idea so off they went. I don’t
think they were quite prepared for the donnybrook that ensued.
The
exclusive contract idea has been shelved for the time being, but it
is part of a recent ordinance that allows other options to be tried.
If
I was managing a company in Cleveland I would make damn sure that the
other options worked. Exclusive airport contracts aren’t uncommon
and it is believed that switching to one company would bring order to
what is
described as a “chaotic” situation. I would argue the point
that the drivers are the root cause of the issue and that passenger
complaints should be scrutinized to eliminate drivers committing offenses.
It
does the airport no good to ban companies if the drivers that are causing
the problems simply move to the company with the contract. It would
seem to me that issuing the driver a permit to work the airport, that
is cancelable for specified violations, would solve the problem.
Of
course that would not be as simple a solution, if the city’s current
plan is actually a solution. Perhaps a trip to the Charlotte airport
is in order, their transportation manager runs a tight ship. She takes
no grief from companies or drivers.
Is this a winner?
The
city of Houston has instituted a $6 flat rate from anywhere to anywhere
in the central business district. Sounds pretty simple right? Well,
not so fast there Spunky.
How
would you like to be the driver that explains to a passenger that the
meter says $4.00 but they really owe $6.00? Sounds like a good time
to me. I’m sure that the occasional $7 and $8 meter fares will
require no information. If they’re looking to improve utilization
perhaps improving service would inspire more ridership.
Are you putting me on?
They
just don’t train robbers like they used to. According to news
reports Evando Minor was attempting to rob a cab driver when he accidentally
shot himself in the genitals while pulling his pistol out of his waistband.
I guess we don’t have to worry about him any more.
—dmc
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